Is Disneyization evident?

With globalization and disneyization occurring, many of the architectures in Japan are increasingly becoming “Disneyized”.

Theming: Universal Studios Japan

The Best Movie Theme Park Hollywood has ever produced.

Indulge in a world of famous movie stars. The theme park comes alive with all these great characters around! It becomes more than just a place for the locals or tourist to take roller-coaster rides. All the rides, restaurants and shops are themed to some very famous movie characters and architectures. For example, one of the few souvenir shops, Studio style in pink is themed to the movie Pink Panther. Another example is the ride called Shrek’s 4-D Adventure which is themed to the movie Shrek.

Hybrid consumption: Tokyo Disneyland Hotel

The main principle is to get people to stay longer and hopefully create unanticipated want along the way.

The Victorian design of this hotel is not just restricted to the main structure but also stretches to the lobby, design of rooms, restaurants, banquet rooms and garden.

One example of the garden design is Alice’s Garden which is themed to the classic Disney film, Alice in Wonderland.

When visitors enter the hotel, there is an immediate rush to take photos of every single structure. It is a place that enables you to relax your mind and be immersed with the beauty it delivers. No doubt it will attract people of all ages because it is never too late to delight yourselves.  

Perfomative Labour: Maid Café

The employee is important to create the right experience. They have huge responsibility over guest’s satisfaction.

The staff working and serving in the café have to always be in their best appearance and address guests by “master”.

Merchandising: Anime & Manga Characters

Anime is the Japanese abbreviated pronunciation of “animation” whereas Manga is the Japanese word for “comics”. There are many of its supporters in Japan and is a worldwide hit. Even in Singapore, you get to see people of all ages Cosplay (costume play) in their favourite characters. 

There are also many types of merchandise on sale that has such characters printed on it. You might spot enthusiastic with a whole collection or series of their favourites. Anime and Manga characters are not the only ones that are popular, cartoon characters originating from Japan are prominent in many products as well. Most of the goods sold are appropriate as gifts, souvenirs and daily use.